Gamificación is the variation of the English term “gamification,” known in Spanish as “ludificación.”

But how is gamification done? Most would answer with video games, but it’s not always the case. Playful elements like cards, badges, board games, and more can be used. In this instance, marketing expert Trent Kennelly explains in simple terms what gamification is and why everyone needs it, regardless of their industry or number of collaborators.

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I think it’s already a pretty well established fact that people love to have fun, which means that if you can create fun in your business. You can generate engagement and get more people to buy.

We’re talking about gamification which is simply taking fun elements of games and adding them to your product, your service, your business to create interaction with your brand and generate more sales. So today I’m going to tell you how to gamify without overhauling your strategy and then tell you why it doesn’t even matter what industry you’re in, anyone can benefit from gamification.

My name is Trent Kenelly, I’m a Marketing Strategist and we’ll talk about things you can do to improve your business through marketing. Let’s get started.

Gamification Examples

Okay, let’s go over some examples of gamification so you can better understand what gamification is and what gamification is not and I’m really going to start right here anything with an element of fun.

Competition is gamification, if you get a free sandwich after you buy 10, that’s gamification, you get a badge if you perform a workout on a fitness app that’s gamification. If you try to get an A on a test, guess what… That’s gamification.

That’s why this is applicable to everyone, there is always a way to build competence in your business whether internal or external.

Let’s talk about how to gamify

So there’s three basic elements to any game, any type of game, there’s challenge options and changes, so the challenge is the challenge of achieving the goal and that’s what we’re really interested in. And first of all if you were Super Mario and you’re in a flat environment where you just ran all the way through and there were no goombas and no traps and nothing that would cause you to have to start over it would be neither interesting, nor challenging and you’d move forward pretty quickly.

When deciding which direction we want to go in, it’s our choice to make the decisions that if there’s no other choice, you might as well just press start on Netflix because it’s not a game, it’s okay television and then, third is the change that a player needs to be able to grow with the game and if you’re just getting through level one one one and then you start level one one over and again there’s no change there’s no growth. There’s no challenge again so you need to keep that challenge going.

You need to keep that game changing as the player evolves.

Maintain participation and engagement.

Okay, these three elements have one thing in common. They’re driving engagement now, this seems like an obvious thing for like an app or a program or something like that, just add a reward system in there people interact and they get rewards it’s great like the phytocracy of a few years ago without exploiting beer.

Another great application is badges, people can enter information and then they get rewards that are in the app it’s something that generates great participation without a huge expense to the company-.

Another more challenging example, how can you as a real estate agent? This is where it gets really interesting, because gamification is not just an external process, you can also look internally.

In the case of a real estate agent, you don’t really expect a lot of traffic coming back very quickly, whereas in an app, you might expect people to come in every day and that’s why you’re doing all these badges.

Gamification, for a real estate agent, you have to look internally because those are the people that come back every day. So you want to incentivize those employees to have higher turnover or do better, data entry or better customer service, things like that that will get people to buy from you and stay with you and use word of mouth on the outside focusing on those good aspects.

Within that, that’s why you say it’s all marketing, because we’re almost in a human resources role here because we’re talking about positive outcomes for employees, but it’s the same basic principle that you’re gamifying, how employees get the most out of their interaction with you.

Source: Trent Kennelly YouTube channel