Corporate learning is evolving towards short, customized mobile modules. Discover why mobile becomes the ideal platform for training, providing flexibility, customization, and easy access.
Intensive days of corporate training and induction, hours attending in-person courses and workshops, or simply sitting behind a computer listening to a virtual instructor will soon be a thing of the past.
The exponential growth of mobile devices, surpassing 7.9 billion, drives companies to adopt personalized learning modules. Explore the reasons that make mobile the platform of choice for corporate training.
Mobile platforms, anytime, anywhere
We are increasingly addicted to mobile phones, using them an average of 150 times a day in many of our daily activities. Learning becomes one more, as it has the advantage of doing it anytime, anywhere. While commuting home, during a midday coffee, or while waiting in the supermarket queue.
64% of people say that the smartphone is more important than the computer and the television, and if it is left at home, almost 60% will go back to get it. The problem is how to compete with other content that users can access through their phones? One of the most important elements is being able to gamify the application, so users will want to advance stages, earn points, and surpass their rivals in a few minutes.
Personalized training
Because the content is not the same for everyone. The worker accesses information that he or she needs according to their specialization or that the company considers they should know. The trend in Mobile Learning is given by microlearning: small content modules lasting 2 to 3 minutes.
This makes it dynamic and more user-friendly, as it goes straight to the information that needs to be known, achieving greater retention.
Internet connectivity
Especially if the application allows downloading the material and accessing it even when the user is offline. While internet access, at least in Chile, reaches 84%, and of this, 81.2% do so from mobile phones, many Chileans only pay for a data plan with access to free social networks and use public Wi-Fi networks. Accessing company content with and without an internet connection is a plus, and people can carry useful and valuable information at all times.
The mobile device will become the best ally for companies when it comes to training and delivering corporate content because it is already in the hands of their employees. Now it is up to organizations to incorporate it as part of a strategy to improve corporate performance and test its advantages.
