It is clear that when entering a company, a new employee needs more than just a welcome letter. The new team member must start building their network of contacts to navigate their new role better and take control of their responsibilities. The employer, on the other hand, must provide the necessary support and suitable induction programs for the new employee to integrate into the new company. One of the alternatives is gamification.
During the first three months, a new employee will lay the foundations and bonds that will allow them to operate comfortably in their new position (Forbes). When the worker has the appropriate support, they will have a more positive attitude toward their work and will be more productive.
However, it seems that the importance of having good induction and training processes for employees who have been with the company for a longer time is not fully recognized.
Reality of Companies
According to the experience of Isabel Sandoval, a workplace psychologist at the Pontifical Catholic University of Chile, “today, companies provide their workers with a standard induction that tends to be repeated in different industries. It consists of a welcome letter, team introduction, and some video or manual explaining the use of programs to be used or certain concepts they should know.”
A study by the U.S. magazine Training, with over 50 years of experience in the world of labor training, highlights that 78% of companies that invest time and financial resources in training their employees throughout a year increase their productivity by 10%, and job satisfaction also increases by 54%.
But induction processes and training alone do not create productive, committed, and knowledgeable employees. It is necessary to address the how and why of these processes. There must be a clear goal, be attractive, and collaborative among participants, where knowledge flows, is shared, and there is a real assimilation of the content provided.
Gamification Aids Corporate Training
It seems that the term gamification responds to all these demands. By applying game-specific techniques, corporate training can be directed towards achieving specific goals in a playful and entertaining way, motivating healthy competition among participants. This is possible thanks to new platforms in the market that allow the implementation of mobile training, accessed by employees through their mobile phones.
If an induction program is well designed and executed correctly, information will be retained more successfully, especially if it is through familiar and everyday objects, such as smartphones, for example.
“The content must be clear, precise, and really focus on what the employer wants to convey to their workers so they can perform their job in the best way. If it is done through a phone, which is an everyday object, retention will be higher because the interaction with the content is more natural, not forced, making it closer and more digestible,” concludes the psychologist.